More than a fit, #cheeky is our commitment to be bare & stripped down, from the amount of resources we pull from the ground and footprints we impress to the transparent decision to always inform our community + consumers rather than withhold. We're here to bare it all.

We're defining #sustainable, all of our choices are rooted in ethical values that allow us to keep doing what we're doing while preserving our people and planet.

All of these #impactful decisions come together to define our revolutionary commitment to utilize CALLOUSED as a catalyst for change.